Uttarakhand Gramin Banks’ Services on Rural Economic Development in Uttarakhand with Reference to Dehradun 
Amit Kr. Uniyal1, Ravi Prasad2
1Dr. Amit Kumar Uniyal, Department of Commerce, Graphic Era Deemed to be University, Dehradun, India.
2Mr. Ravi Prasad, Department of Law, Uttaranchal University, Dehradun, India.
Manuscript received on 21 March 2021 | Revised Manuscript received on 09 April 2021 | Manuscript Accepted on 15 October 2021 | Manuscript published on 30 October 2021 | PP: 57-62 | Volume-1 Issue-2, October 2021 | Retrieval Number: 100.1/ijml.B2029101221 | DOI: 10.54105/ijml.B2029.101221
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: From its origins in the 18th century, the Indian banking sector has come a long way. The financial revolution resulted in the introduction of ATMs, debit and credit cards, NEFT, RTGS, and internet banking, among other things. However, technological developments around the world have put pressure on the banking sector to use better technology. This paper focuses on Uttarakhand Gramin Banks’ innovative banking services and its efforts made in uplifting the rural economy in Dehradun region of Uttarakhand. The study aims to investigate the effect of emerging technology on rural customer’s satisfaction level and the growth of the rural economy in the Dehradun area. Primary data was collected from the banks’ customers and analyzed, yielding substantial results on the subject. The result shows that customers are not satisfied to an extent with the services of this bank and its efforts in enhancing the rural economy .The rural banks needs to enhance its services in terms of quality and provide effective banking services for rural development.
Keywords: Digital Banking Services, Gramin Bank, Customer Satisfaction, Rural Economy
Scope of the Article: Financing Business and Accounting